Meta is doubling down on improving lead quality for advertisers—and the latest updates to Instant Forms show it.

Here’s what’s new:

1. Autofill control now in your hands

You can now choose whether or not Meta pre-fills form fields using info from a user’s Facebook Page activity or past forms.

This setting is available directly inside your Instant Form settings.

• ✅ Want to use autofill to make it faster for users? You can keep it on.

• ❌ Prefer a clean slate to collect fresh responses? Just turn it off—Meta will remove all pre-filled content and reset the form.

This gives advertisers more flexibility depending on their goals.

2. Verified mobile numbers for higher-quality leads

When setting up a new Instant Form, you may now see a new ‘Verified mobile number’ option under Form type.

What this does:

• Adds a phone verification step before submission

• Helps confirm that the phone number is real

• Potentially filters out fake or low-intent leads

This feature is designed to improve lead quality—something advertisers have been asking for.

Bram Van der Hallen published this change.