Meta Ads just introduced an update for lead generation—you can now label your leads when uploading a new customer list! This feature could help you fine-tune your ad targeting and boost your campaign effectiveness.
What’s new?
When you upload a customer list to Meta Ads, you’ll now have the option to assign labels to your leads. The available labels include:
- Qualified leads: Leads that meet your qualification criteria.
- Disqualified leads: Leads that don’t meet your criteria.
- Customers: Leads that have converted into paying customers.
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