YouTube has just introduced a groundbreaking feature that could revolutionize your ad campaigns. Now, you can remarket to audiences based on specific videos created by other YouTube creators—even if those videos aren’t on your channel!
That’s right. When creating a new segment, you now have two options:
- Select a channel
- Select a video made by a YouTube creator (This is the exciting new option!)
This update opens up a world of possibilities for brands. It allows you to:
- Utilize a new method of remarketing
- Leverage collaborations with YouTube creators in a more targeted way
These segments can be integrated into various campaign types, including:
- Video action campaigns
- Demand Gen campaigns
- Video reach campaigns
- Video View campaigns
- App campaigns (specifically for installs)
- Performance Max campaigns
A special thanks to Georgi Zayakov for spotting this feature in action!
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