The journey to this rollout has been a long one. Initially rumored for early 2022, negative keywords were added at the account level in January. Later, Google slated the feature for the end of 2024. However, last month, Google Ads Liaison Ginny Marvin hinted that some accounts already had access.

Now, thanks to Joe’s post, we have visual proof of the feature in action!

While it’s exciting to see the feature surface, details are still scarce, and no one has shared their hands-on experience yet.

Stay tuned as advertisers begin testing and exploring its potential!