Exciting news for advertisers using Google’s Performance Max (PMAX) campaigns! By the end of 2024, Google will introduce campaign-level negative keywords, a long-awaited feature that will provide brands with more control over their ad targeting.

This update allows advertisers to exclude specific search queries directly at the campaign level, enhancing the relevance of ads and ensuring they align better with audience preferences. Previously, advertisers needed to request keyword exclusions through their Google account managers, which could be time-consuming and limiting.

Now, with this new feature, brands can fine-tune their campaigns whenever necessary, giving them more flexibility and efficiency in their ad strategies.