Microsoft Advertising continues to innovate with its Performance Max (PMAX) campaigns, designed to enhance multi-format and cross-channel advertising. PMAX has already proven effective, showcasing a 32% decrease in cost per acquisition and a 3x increase in return on ad spend for advertisers.
New features in PMAX
Microsoft is introducing several new features to further improve PMAX campaigns:
- Brand exclusions:
- Campaign-level auto-generated asset settings:
- Term insights reporting – they coming later this month.
- Search themes – also coming later this month.
For more information, read the announcement.
Navah Hopkins has shared a roadmap detailing the upcoming functionalities in PMAX. Check out the image below for a comprehensive overview of what’s next!
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