Meta has recently shared valuable insights for marketers aiming to optimize their lead generation ad campaigns across its platforms. 

Here’s how you can make the most of Meta’s lead generation solutions through four key approaches:

1. Utilize Seasonal Trends

Align your campaigns with key seasons like New Year’s, spring cleaning, and summer vacations. These periods have shown significant engagement rates, with a notable increase in lead submissions during these times.

2. Use Instant Forms to Simplify Sign-Ups

Implement instant forms in your ads to make the sign-up process easy and quick. These forms auto-fill user info and load swiftly on mobiles, helping prevent potential customers from dropping off. Keep the forms short, asking only for essential details like name and email.

3. Target Smarter with Meta’s AI

Meta’s AI can help refine your audience targeting. Ads using AI-enhanced tools like Advantage+ audience with instant forms are found to be more cost-effective, lowering the cost-per-lead by 8%.

4. Improve Lead Quality with New Features

Innovative features such as Conditional Logic in forms help qualify leads better by customizing questions based on user responses. Integrating your CRM with Meta’s Conversions API also optimizes lead management, proving to reduce costs and increase conversions significantly.

For smaller businesses, Meta offers a free, lightweight CRM system within its Meta Business Suite.

Here you can find a full Meta’s announcement.