As the holiday season approaches, businesses are ramping up their marketing strategies to capture attention and boost sales. Reels have become Meta’s fastest-growing content format, with over 200 billion views daily across both platforms. This  presents a unique opportunity for businesses to get their brand in front of potential customers. 

The rise of short-form content has changed broader web consumption habits, making it easier than ever to connect with your audience. Whether you’re showcasing products, telling stories, or simply providing entertainment, Reels offer a dynamic and engaging way to communicate your brand message.

To help marketers make the most of Reels, Meta has released a new guide specifically focused on Reels ads. This guide offers tips, strategies for partnering with influencers, case studies, and more. If you’re planning to use Reels in your marketing push, it’s definitely worth a read.

Find new Meta’s guide here.