As businesses gear up for the holiday shopping season, Meta has rolled out new ad tools and formats designed to help advertisers drive sales and reach customers more effectively. These updates, which include features for highlighting promotions and optimizing creative diversity, are aimed at turning interested shoppers into paying customers. Here’s a quick breakdown of the key features:
1. New ad formats for creative
Diversification
Meta is introducing more options for ad formats to help advertisers reach customers with the right message at the right time. Paired with Meta’s AI-powered Advantage+ shopping campaigns, these tools allow businesses to optimize campaign performance by implementing a creative diversification strategy for greater efficiency and incremental reach.
2. Highlighting promo codes and discounts
Advertisers can now feature promo codes directly in ads, making it easier for shoppers to apply discounts. Meta is also testing personalized discounts and first-purchase offers within ads, with plans to bring these features to Instagram Reels, helping to increase conversions during the holiday season.
3. Enhanced reminder ads
Meta is expanding the use of reminder ads to notify customers about upcoming events, launches, or sales. These ads will also drive users to mobile apps for easy in-app purchases and provide frequent notifications to boost engagement with seasonal offers.
4. Site links for multiple landing pages
Businesses can now add multiple landing pages to a single ad on Facebook Feed, allowing customers to easily navigate to specific categories like skincare or holiday products. This feature makes it simpler for users to find what interests them, increasing the chances of conversions.
5. Omnichannel and location-based targeting
Meta is testing a new feature that shows ads to people most likely to shop in-store, highlighting nearby locations to facilitate easy visits. Additionally, a new ad format helps businesses target tourists or visitors to a region, ensuring they reach the right audience at the right time, especially during holiday travel.
For more details read Meta’s full announcement here.
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