Meta has introduced a new feature in its Advantage+ Shopping Campaigns that lets you target people interested in your products or services but haven’t bought anything yet. Digital ads expert Jon Loomer highlighted how you can now focus on customers who have engaged with your brand but haven’t made a purchase. This feature helps you create a custom audience of these engaged customers, offering a chance to win back their interest.
You can also analyze how these specific audiences react to your ads through the campaign’s reporting tools. This analysis can guide you to tailor your ads to fit different groups better, encouraging you to try new marketing strategies to re-attract their attention.
Advantage+ shopping campaigns have proven beneficial for Meta, showing significant improvements in advertising efficiency and returns on investment. With this new targeting option, you have another tool to understand and improve how your ads resonate with various audience segments.
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