LinkedIn has rolled out a performance measurement and optimization features for Document Ads. There are three newly introduced capabilities that Linkedin claims will lead to significant improvements for advertise.
These updates aim to provide advertisers with more accurate insights, simplified tracking mechanisms, and expanded distribution options.
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Accurate performance measurement with conversions API
One of the key enhancements introduced by LinkedIn is the Conversions API. This powerful tool allows advertisers to combine LinkedIn data with their own company data to evaluate the impact of LinkedIn campaigns on various performance metrics. By analyzing website actions, phone sales, and in-person event leads, advertisers can gain valuable insights into the effectiveness of their LinkedIn campaigns.
LinkedIn ensures that the Conversions API is privacy-compliant and future-proof. Adhering to current privacy regulations and built to adapt to future changes, this API provides a secure and reliable solution for measuring campaign success.
Document Ads upgrades
LinkedIn’s Document Ads have also undergone significant upgrades, providing advertisers with enhanced capabilities to promote documents such as white papers and infographics in the LinkedIn feed. Let’s explore the three exciting upgrades that have been introduced:
- Retargeting now allows you to engage with customers who have previously interacted with Document Ads, guiding them down the funnel with precision.Â
- Embrace new objectives like website visits and website conversions to drive actions on your landing pages, enhancing your campaign’s effectiveness.
- You can also opt for LAN distribution to unlock increased delivery and cost-efficiency.
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