Instagram has unveiled its “Ads with Promo Codes” feature worldwide, offering a fresh avenue for brands to drive sales and track campaign performance. Announced at ShopTalk 2024, this feature allows advertisers to include promo codes in ad captions, simplifying the purchasing process for consumers and providing a direct way to measure the impact of Instagram ads.
Why it matters:
- Direct sales drive: Customers can easily use promo codes at checkout, enhancing the shopping experience.
- Improved tracking: Brands can track sales directly through specific promo codes used, offering clear insights into campaign success.
The impact:
Utilizing this feature, advertisers have seen a 9.1% reduction in cost per purchase and a 10.1% increase in conversions, highlighting the effectiveness of integrating promo codes into ads.
This initiative is part of Meta’s broader efforts to connect online and offline shopping, encouraging immediate purchases and increasing customer engagement.
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