Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Why This Founder-Led Ad (Born From a Sick Cat) is Pure Direct Response Gold
Hey there, everyone, in this week’s newsletter, we’re diving deep into a YouTube ad that’s a great example of how and why an ad with the founder of the brand can be utilized in direct response advertising.
We always talk about different winning ads, and we’ve talked about the ‘founder story’ angle here and there, but we’ve never fully deciphered what all the elements of these types of videos are that make them so compelling.
We’re going to break down this ad element by element.
The goal? To give you a blueprint for crafting compelling founder-led ads that resonate with your audience and drive conversions.
By the end of this analysis, you’ll have a clear understanding of:
The key elements of an effective founder video,
How to weave your brand’s story into your ad without losing focus on the product,
Techniques for building trust and credibility through personal narrative.
Whether you’re a founder looking to step in front of the camera or a marketer crafting ads for founder-led brands, this breakdown will provide valuable insights for your YouTube advertising strategy.
Read the whole article here.
2. Google Rolls Out PMax Channel Reporting
After years of flying blind inside Performance Max campaigns, advertisers now have what they’ve long asked for—channel-level reporting is finally here.
This new feature from Google Ads gives you a full breakdown of PMax performance by individual Google channels (Search, YouTube, Display, Discover, Gmail, and more). No scripts, no workarounds—just clean visibility, straight from the dashboard.
Find all key details here.
3. May was busy: 7 key Google Ads + YouTube updates that could shift your strategy
The second half of May brought a flurry of impactful updates across Google Ads and YouTube—some that unlock long-requested transparency, others that introduce new ad formats or targeting mechanics. If you’re running any kind of direct response campaigns, these updates could shift how you bid, track, and even time your creatives.
Let’s break down the most important changes:
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