Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The unconventional beauty ad strategy that’s winning big without following the rules
When looking at winning ads on YouTube, we usually look for the perfect examples that ‘play by the book’, and that are relatively easy and safe to copy.
The ad we’re talking about today is an ad that I have skipped over because of how seemingly non-compliant the ad is. And then it hit me – why not write about it and see what we can learn from its success?
And here we are, talking about Glo7’s Cleo Wrinkle Collagen Moisture Balm ad.
So let’s jump right in.
Read the whole article here.
2. You Can Now Use 9:16 Vertical Image Ads in Demand Gen (Even on YouTube Shorts)
Google Ads just unlocked 9:16 vertical image support inside Demand Gen campaigns. And yes — these static image ads can now serve inside YouTube Shorts as full-screen placements.
That’s a big deal for direct-response advertisers looking to expand reach without rebuilding creatives from scratch.
What’s new?
Google Ads has officially added vertical image assets (9:16) to the Demand Gen asset specs.
You can now upload 9:16 images into Demand Gen’s image-only ad format. These images will be eligible to serve inside YouTube Shorts, where previously only vertical video ads dominated.
Let’s be clear: This is not just a design tweak. It’s a fresh placement opportunity for a format already proven to work on Meta, TikTok, and Reels — and now on Google’s video inventory too.
Find all key details here.
3. Mid-May 2025 Google Ads & YouTube updates: 6 changes you should know
Hey YouTube performance marketing specialists 👋
The first half of May came in hot with six key updates that directly affect how we track, optimize, and run YouTube, Demand Gen, and Search campaigns. From expanded PMax controls to a brand-new AI-powered bidding system, Google is pushing hard on automation and creative flexibility.
Here’s a quick breakdown of what’s new and what it means for your campaigns 👇
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