Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. What’s a good CPM on YouTube in 2025? Benchmarks, variables & how to keep costs down
[Quick update: We’re about to launch a tool that allows you to track your YouTube CPMs & compare them versus benchmarks in your market and geo. Want early access? Just reply to this email with “CPM” and we’ll make sure to add you to the early access list.]
Ever wonder what it actually costs to reach a thousand people on YouTube—country by country, screen by screen?
That question sent me digging into our own 2025 data dump: 140 markets, each with at least 5,000 impressions, sliced by device and nothing else. No industry averages, no vendor slideware—just our raw sample.
Here’s what shook out: the places where CPMs skyrocket, the corners where they barely register, and the quick tweaks already nudging those numbers in the right direction.
Read the whole article here.
2. Google Rolls Out “Tag Gateway for Advertisers” to Boost Conversion Accuracy and First-Party Data Strategy
Google is introducing a new feature called Google tag gateway for advertisers, designed to help advertisers enhance conversion measurement and strengthen their use of first-party data. The rollout begins next week.
This update responds to growing challenges in tracking consumer behavior across multiple touchpoints—websites, apps, and even offline environments—while maintaining privacy and adapting to a shifting digital landscape.
Find all key details & how to use them effectively here.
3. The secret to retention? Leave them hanging (on purpose)
Ever noticed how hard it is to stop watching a show after a cliffhanger?
You don’t want to binge on 6 episodes.
Your brain needs to.
Similarly, you might’ve seen ads that seem kind of cryptic, mysterious… unfinished. They make you wonder.
Remember to bookmark this page, and share your thoughts with us in the comments section below. Your feedback is invaluable to us.
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