Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Mastering YouTube Demand Gen Campaigns: The 2025 Playbook for Performance Marketers
Demand Gen campaigns are built for scale — but only if you know how to work them.
Success isn’t about set-it-and-forget-it; it’s about smart creative formats, precise optimizations, and tracking the right signals beyond last-click conversions.
As an intro, here’s a Quick Decision Guide:
If your VAC campaigns are recent, well-performing, and you’re happy sticking video-first → Auto-Migrate.
If you want to fully embrace Demand Gen’s multi-asset, multi-placement potential → Manual Duplication is the smarter move.
Read the whole article here.
2. Google Introduces Pause Ads on YouTube: A New Way to Capture Attention Without Disruption
Google has rolled out a new ad format for YouTube called Pause Ads, designed to display static banner ads when viewers pause videos. This innovation gives advertisers a fresh opportunity to engage users at moments of natural attention — without interrupting the content.
What Are Pause Ads?
Pause Ads appear only when a viewer voluntarily pauses a YouTube video. Unlike pre-roll or mid-roll ads, these overlays don’t disrupt the experience, making them a more viewer-friendly option.
Find all key details & how to use them effectively here.
3. Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss
From creative flexibility upgrades to fresh control over Performance Max targeting, the second half of April delivered several important updates across Google Ads and YouTube. Some will boost performance out of the box — others might shift how you approach campaign setup in the coming weeks.
We created a summary of the most impactful changes — and what they mean for direct-response advertisers.
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