Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. 5 killer techniques for crafting YouTube ad hooks that stop the scroll
Throughout the past year or so, we’ve analyzed many successful ads that have been the absolute leaders in ad spend when it comes to direct response advertising on YouTube.
And while the ad as a whole is obviously extremely important, everybody knows how vital a good hook is to the ad’s success.
So obviously, it’s time to talk hooks. Yes, I’ve been diving deep into some of the most successful YouTube ads out there, and I’ve been talking about them separately, but let’s try to see what the common denominator is for these successful ads’ hooks.
Read the whole article here.
2. What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend
Meta is rolling out a new attribution setting called Incremental Attribution, and it’s worth paying attention to—especially if you’re focused on efficiency and real growth.
What is it?
Incremental Attribution is an opt-in setting that optimizes for incremental conversions—those that wouldn’t have happened without the ad being shown.
Unlike traditional attribution models that often credit conversions based on clicks or views (even if those users would have converted anyway), this new setting aims to highlight the true value of your ads by focusing on net-new conversions.
Read the whole article here.
3. New goals, blocked ads & secret metrics—April’s Google Ads updates decoded
Hey there, digital marketing friends!
April has been absolutely packed with Google Ads updates that could dramatically impact your campaigns. From consent mode warnings to exciting new YouTube features, we’ve got a lot to cover.
Let’s dive into the most important Google Ads changes from the first half of April 2025 that you need to know about right now.
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