Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The must-know Google Ads changes from March 2025 (And what they mean for your campaigns)
March has been a whirlwind of Google Ads updates. We’ve seen everything from major auction changes to reporting fixes and exciting new features.
Let’s dive into the most important updates you need to know about to stay ahead of the curve.
Read the whole article here.
2. New YouTube Discovery Ad Feature: Expanded CTAs Are Rolling Out
YouTube is quietly testing a new feature in its Discovery Feed ads—and it could boost engagement for advertisers.
Some users are now seeing expanded call-to-action (CTA) buttons—like “Watch” and “Visit Site”—on certain YouTube Discovery ads. These buttons don’t appear right away. Instead, they pop up after two types of interaction.
Read the whole article here.
3. Why creators are switching from TikTok to YouTube Shorts (and why that matters for DR advertisers)
Ad inventory on YouTube Shorts is exploding—and it’s only just getting started.
Why? Because creators are flocking to Shorts in 2024!
Not just chasing views but chasing revenue. And that shift is great news for direct response advertisers!
More creators means
More monetized, ad-friendly content More premium inventory to run against A more stable ecosystem (with Google’s backing) to scale inside
And if you want a peek at what top advertisers are already doing to crush it on Shorts – we’ve got you.
At the end of this article, we’ll share 3 of the best-performing Shorts ads running right now (yes, they’re swipe-worthy).
Remember to bookmark this page, and share your thoughts with us in the comments section below. Your feedback is invaluable to us.
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