Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. How to write high-converting ads with little to no experience
POV: You want to create ads that actually convert but have no idea where to start… Most guides assume you’re already a copywriting pro. Not this one. This is exactly what I would do if I were a new copywriter or brand owner with no experience creating ads. And the best thing? Anyone can do it, regardless of experience or skill.
Stick with me, and I’ll break down a simple strategy anyone can use to remove the guesswork and write killer ads that actually convert. No marketing degree needed, no years of trial and error – just a straightforward approach that works whether you’re a seasoned pro or complete beginner.
Read the whole article here.
2. Google Merchant Center Lost Conversion Data in February
If you rely on Google Merchant Center for your conversion tracking and reporting, here’s an important update: Google Ads has confirmed that some conversion data from February 2025 has been lost—and unfortunately, it’s unrecoverable.
In a message shared publicly, Google acknowledged a temporary issue that affected the Google Merchant Center in February 2025. This issue led to missing conversion data for some advertisers, even if conversion tracking was already enabled.
Read the whole article here.
3. Why a 10-year-old YouTube ad still outsells most “trending” creatives in 2025
If we’re being real with ourselves, us, advertisers, marketers, business owners are often pretty much obsessed with finding the new trend, predicting what will be the next big thing, but in reality, all of those are often created by taking a good look at what advertising and copywriting are really about.
We’re diving into an ad that’s become a bit of a legend in the YouTube advertising world – the Organifi Green Juice ad featuring Drew Canole. This one has been inspiring copywriters and marketers for years, and for good reason.
Let’s break it down and see why it’s still relevant in 2025 and how it might be relevant for you.
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