Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Just Did It: Your 2024 Guide to Crafting a Big Idea for Unforgettable, High-Converting Ads
Got milk. The man in the Hathaway shirt. You deserve a break today. Just do it.
EVERYONE remembers these campaigns, right? Well, that’s not a coincidence. Think about it.
Campaigns like “Just do it” or “Got milk?” weren’t just slogans; they were the lifeblood of iconic brands.
And this was all down to the Big Idea, the core concept that anchors an entire advertising campaign, guiding its messaging and strategic direction.
2. Google Offers Limited Lifeline for Third-Party Cookies on Certain Sites
Google is ending the use of third-party cookies in Chrome by fall, but some sites can temporarily use them until the end of the year. Sites can request more time to move away from these cookies. A special trial lets sites use cookies until December 27, 2024, but they must adapt by then..
Read the whole article here.
3. Google Ads Success: Navigate Location Targeting Without Falling Into These Common Traps
Local SEO is a fierce contest where businesses fight for visibility in their areas. Good SEO can get you noticed, but to really lead in local searches, especially for high-intent queries, you need to excel in local search ads.
Those top spots in search results? They’re earned through savvy ad strategies, not just organic reach.
Remember, the top spots in search results are often secured through paid ads. To get your business there, it’s more than just choosing the right keywords or making an eye-catching ad. It’s about really understanding and using location targeting in Google Ads effectively.
Read the whole article here.
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