Google Ads’ Performance Max campaigns have quickly become a game-changer for direct response marketers. By leveraging automation and machine learning, Performance Max optimizes ad performance across Google’s entire ecosystem – including Search, Display, YouTube, Gmail, and Discovery – through a single campaign.

But to harness the full potential of PMax, it’s crucial to understand each of its features and insights, and why they matter. As most of the advertisers are pretty much aware of its basic features we will focus in this article on less-known details and insights which are crucial for understanding the audience which is converting inside PMax.