Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. How one YouTube ad spent $260K in 30 DAYS—And why it’s WORTH studying
Alright, let’s dive back into Stephen Ridley’s YouTube ad – his latest masterpiece.
Now, you might be wondering why we’re zeroing in on this particular ad, and on his ads in general again. Well, first of all, he’s been able to consistently reinvent his game when it comes to new angles, new products, and new audience segments. And secondly: this ad has spent a whopping $260k in the past 30 days on YouTube, making it by far Ridley’s biggest spender right now.
Additionally, I want to touch on a topic I plan to talk about a lot more. Towards the end, I will be giving my opinion on what I think is the biggest takeaway of all, and it’s connected to AI technologies. How and when it can, and can’t help.
When an ad manages to rack up that kind of spend, it’s something that demands our attention and that should never stand under the radar.
So, why is this ad performing so well? What’s Ridley doing differently this time? And most importantly, what can we learn from it to apply to our own YouTube ad strategies?
Let’s break this bad boy down and see what makes it tick. Trust me, there are some serious lessons here that could change the game for your YouTube ad approach. $260k in the past 30 days, and over $1.5M since mid-September? I’m in, and you should be too.
Read the whole article here.
2. Google Ads Update: New Customers (High Value) in Performance Max
Google Ads has rolled out a new feature in Performance Max (PMax) campaigns: New Customers (High Value) acquisition goal. Previously available only through whitelisting, this setting is now live for all advertisers.
What is the New Customers (High Value) goal?
This feature allows advertisers to prioritize high-value new customers over regular new customers. By assigning a higher conversion value to these customers, Google Ads can optimize bids more effectively, ensuring that your budget is spent on users with the most revenue potential.
Read the whole article here.
3. Hook, line & convert: Crafting video ads that drive action
What makes a video ad impossible to ignore?
When everyone’s in a rush, getting noticed isn’t enough, you need to make an instant impact. Those first moments of your ad are the difference between being remembered or forgotten. Let’s uncover how to create video ads that draw viewers in and inspire them to take meaningful action.
We’ll skip the jargon and focus on what works. From eye-catching intros to visual masterpieces, we’ll uncover the methods that transform casual watchers into engaged customers.
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