Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Stuck on ad ideas? Steal these 5 winning ad formulas that are crushing it
Let’s be honest—sometimes, we run out of ideas.
Creative fatigue is real. We can stare at the screen, trying to come up with the next big idea, but nothing sticks. So, what do we do?
Instead of throwing BEEP at the wall and hoping something works, we can look at what’s already working.
Successful ads leave clues. If a brand is spending millions on a single ad, chances are it’s converting like crazy. Instead of reinventing the wheel, we can study these ads, break them down, and use the proven formulas to craft our own high-performing campaigns.
This isn’t about copying word-for-word—that never works. Context is key. You need to understand:
Your product – What makes it unique?- Your audience – What are their pain points and desires?
- Your messaging – How do you frame it to resonate?
Read the whole article here.
2. Google Ads Update: Parked Domains Opt-In Required Starting March 2025
Google is making a significant change to how Google Ads appear on parked domains. Starting March 19, 2025, all Google Ads accounts will be automatically opted out of serving ads on parked domains. If you want your ads to continue appearing on these domains, you will need to manually opt-in.
Previously, Google had already opted out of new Google Ads accounts from showing ads on parked domains. Now, this change is being applied to all accounts, including older and existing ones. This means that if you are currently running ads on parked domains, they will stop displaying unless you take action.
Read the whole article here.
3. What every advertiser must know about Google’s Demand Gen spending discrepancies
Google’s Demand Gen campaigns introduced a fresh approach for advertisers to allocate their budgets across various YouTube and Google platforms. On paper, these campaigns offer advertisers control over where their ads appear – whether in-stream, in-feed or within YouTube Shorts. However, many have noticed that, in practice, Google’s algorithm often redistributes spending beyond the selected placements, leading to unintended budget allocations.
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