Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Love sells: The psychology behind the world’s most memorable Valentine’s campaigns
Love is big business these days, with heart-shaped everything and romantic dinner specials everywhere you look. But Valentine’s Day wasn’t always about sweet cards and roses. In fact, it started out as something completely different – a wild Roman festival called Lupercalia back in 278 A.D. that would shock most modern lovebirds.
Think of Lupercalia as ancient Rome’s biggest party of the year. Every February 15th, Romans would gather at a special cave called Lupercal on Palatine Hill for a festival that mixed religious ceremonies with some pretty rowdy celebrations focused on fertility, good fortune, and cleansing away evil spirits.
It wasn’t until the 18th century that the occasion began to resemble the celebration we recognize today. The tradition of exchanging love notes and small tokens of affection became popular across all social classes, laying the groundwork for what would become a global marketing opportunity. The real commercial transformation began in 1868 when Cadbury introduced the first heart-shaped box of chocolates—a marketing innovation that forever changed the way we express love.
Read the whole article here.
2. Google Ads Introduces Auto-Organize Feature for Keyword Planner
Google Ads has unveiled a helpful new feature in its Keyword Planner tool, aimed at streamlining the ad creation process for advertisers. The Auto-Organize Keywords into Ad Groups option enables the tool to automatically group keyword ideas into relevant ad groups, saving users valuable time and effort.
Read the whole article here.
3. How a YouTube ad from 2022 STILL WINS in 2025—but with a TWIST!
It’s February 2025 already, and with the thought of how time is passing so quickly, and things are changing constantly in our YouTube advertising space, I knew what I wanted to talk about – I wanted to do a comparison of two ads from the same advertiser, both successful, but in a different time. And to be honest, my goal was to notice some trends and changes that would paint a clearer picture of this time gap.
But the more I looked at them, I think I was just spotting an evolution of one successful advertiser and a story of how to successfully stay afloat and relevant even though the circumstances are ever-changing.
We’re about to dive into a fascinating comparison of two YouTube ads from Publishing.com, featuring Charlotte Mikkelsen. We’re looking at their latest ad that’s their biggest spending one as of February 2025, and comparing it to one of their best performers from way back in 2022. In YouTube advertising years, you can call that a century. We have an equally successful product and a presenter who’s proven as someone who can deliver a message well, which means that other things, mostly copy and the overall angle & style are what make these ads different from each other.
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