Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. How to avoid campaign disruptions as Google retires Video action campaigns
As announced, Google will phase out Video action campaigns (VAC) starting in March 2025, integrating its features into the Demand Gen offering. This update is part of Google’s broader initiative to streamline its advertising solutions. Demand Gen retains many of the benefits you’ve relied on with VAC, while introducing enhanced features – such as the ability to run both video and image ads in a single campaign, access to lookalike segments, maximize clicks bidding, creative preferences, and more.
If you’re wondering how this shift may affect your campaigns, we’re here to guide you through the transition.
Transitioning from one campaign type to another within Google Ads requires a clear understanding of their differences, strengths, and strategies. With Google planning to phase out Video action campaigns (VAC) by March 2025, marketers must prepare for this significant change to avoid disruptions and leverage the full potential of Demand Gen campaigns. This article will explore the key distinctions between VAC and Demand Gen campaigns, while also providing actionable steps to make a seamless and effective transition.
Read the whole article here.
2. Clarifying Placement Exclusions in Performance Max Campaigns
Earlier this month, confusion spread across the Google Ads industry regarding the use of placement exclusions in Performance Max (PMax) campaigns, particularly in the Google Ads API. Many advertisers were unsure whether exclusions were supported and in what cases they could be applied.
Google’s Ads Liaison, Ginny Marvin, recently addressed these concerns in an email to Navah Hopkins. She clarified that Google has not changed its stance on placement exclusions. Instead, the confusion stemmed from unclear documentation, which Google is now in the process of updating to provide more precise information.
Read the whole article here.
3. The secret behind ads that make people feel, share, and buy
As a copywriter crafting campaigns across digital platforms, I’ve learned that capturing attention isn’t just about stunning visuals – it’s about creating an emotional symphony where words and images work in perfect harmony.
Every day, millions of thumbs hover over ‘skip’ buttons, ready to dismiss ads in milliseconds, you have one chance to make an impact. Our emotional brain processes information five times faster than our rational mind, making those opening moments crucial.
Get ready to discover:
💖 Why emotional processing holds the key to viewer engagement
🔥 How iconic campaigns mastered the art of visual-verbal storytelling
🎬 Practical techniques to create arresting moments
📈 The future of engagement and how to stay ahead
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