Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Unlock the Power of Google Ads with These 15 Effective Optimization Tips
In the competitive world of online advertising, Google Ads stands out as one of the most effective platforms to reach your target audience and drive conversions.
However, maximizing the ROI of your Google Ads campaigns requires a strategic approach and ongoing optimization. This blog post presents 16 actionable tips that will help you optimize your Google Ads campaigns, achieve your business goals, and maximize your return on investment.
2. Google Ads Tutorials: Maintain Tag-Based Remarketing by Capturing Consent
Google is intensifying the enforcement of its EU user consent policy. If you’re running web and app campaigns in the European Economic Area, staying informed and compliant is crucial.
In a recently released video, Google Ads experts lay out a clear roadmap for collecting and passing back user consent. This is not just important—it’s mandatory for display and app campaigns with tag-based remarketing. To avoid any hiccups, make sure to complete these steps before March 2024.
Read the whole article here.
3. Behind the Clouds: Amazon’s Pioneering Shift to AWS and Its Impact
Amazon, already a titan in the world of online retail, took a step that seemed to defy conventional business wisdom. Diving headfirst into the complex field of cloud computing with Amazon Web Services (AWS), Amazon was venturing far from its established domain.
Led by Jeff Bezos, this bold move had the potential to reshape the future of Amazon – but at what risk?
Read the whole article here.
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