Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The only 7 advertising trends that’ll ACTUALLY matter in 2025
The phone buzzed on my desk. Another report about advertising trends for 2025. But this one was different. Instead of hyping up the latest tech buzzwords, it focused on something more fundamental: how people are actually consuming and responding to ads. The real behavioral shifts that are changing how brands connect with their audiences.
That’s what we need to talk about.
Not just what’s new, but what’s actually working. The changes that will help you grow your business and connect with your customers in meaningful ways.
Read the whole article here.
2. Ad Scheduling Goes Away for Smart Bidding?
Google has recently announced a change that’s causing a stir in the advertising community: ad scheduling is no longer compatible with campaigns using Smart Bidding. Adriaan Dekker spotted this change that has left advertisers scratching their heads—was this a mistake, or is this the new normal?
Let’s dive into what this means for your campaigns.
Read the whole article here.
3. Conversion rate: How to calculate, optimize, and avoid common mistakes
Conversion rate optimization (CRO) is the key to turning more visitors into customers. Whether you’re running an eCommerce store or a B2B business, optimizing your conversion rate can directly impact your bottom line. This guide covers how to calculate, optimize, and avoid mistakes while leveraging advanced CRO techniques for high-impact results.
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