Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Master media buying: How to spot and prevent common misstep
The key to effective media buying is selecting the right ad inventory and using a bidding strategy that helps you reach your target audience at the most cost-effective price. Google Ads is a top platform for media buyers because of its massive reach and flexibility in ad types like video, search, display network, and shopping ads.
As a media buyer, you need to be an expert in being in tune with the latest trends, conversion based on situation, and analytic skills. Although you are an expert media buyer, mistakes can still occur.
In this article, we’ll explore common media buying mistakes and provide useful tips on how to avoid them.
Read the whole article here.
2. Google Tag Assistant Is Back with a Unified Upgrade
If you’ve worked with Google Tag Manager or implemented Google Tags, you’ve likely used Google Tag Assistant. This Chrome extension has been a go-to tool for troubleshooting and ensuring tags are set up correctly.
For a time, Google Tag Assistant was marked as deprecated, causing uncertainty among users. However, Google has listened to feedback and made a change.
Read the whole article here.
3. The hidden marketing play that makes green brands thrive
Picture this: A major clothing brand tells people NOT to buy their products during Black Friday. Sounds nuts, right? Yet when Patagonia did exactly this, something remarkable happened. Sales soared by 30%, customer loyalty deepened, and the industry took notice. Why? Because in a world drowning in greenwashing, authentic sustainability speaks volumes.
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