Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Optimization is the CORE of Media Buying: A simple 5-step strategy to unlock your Google Ads campaigns
Optimization is the core of media buying. Your reaction to the past, current, and future situation is what you are there for. Your ability to adapt and react adequately is what separates good and bad media buyers. So, this time, let’s talk about what you actually can do and should do, and what you need to understand to make the right decisions in your Google Ads campaigns.
Read the whole article here.
2. How to Properly Exclude Placements in Google PMax Campaigns
Did you know that placement exclusions for Google Performance Max (PMax) campaigns only work if added directly through the UI? Many advertisers may unknowingly be missing out on optimizing their campaigns due to this subtle, yet crucial, requirement.
While you might be used to managing placement exclusions via the API for other campaign types, this method doesn’t apply to PMax campaigns. It’s one of those “unwritten rules” that Google’s help documentation doesn’t make explicitly clear.
Read the whole article here.
3. How TikTok’s death could be your biggest opportunity of 2025 (If you act fast)
Let’s cut the fluff: TikTok’s got 90 days to live in America. While everyone else is panicking about their TikTok empire crumbling, you’re about to turn this chaos into your biggest opportunity of 2025. This isn’t another doom-and-gloom prediction—it’s your battle plan, backed by $50 billion in market data1.
Whether you’re a brand owner, marketer, business leader, or content strategist, what you’re about to read will separate the winners from the losers. Because while 170 million Americans are wondering what’s next, smart money is already making power moves.
Oh, and this part’s crucial: your competition hasn’t figured this out yet. But they will. Soon.
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