Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. How a top advertiser captured the ‘Level 0’ audience everyone else overlooked—And hit $900K in ad spend
How to capture that audience that’s not yet there, that’s almost willing to convert but has not stepped over the finish line? And more importantly, how to address them, or even, who are they? What audience is that overlooked group that you’ve constantly been missing out on addressing?
If you are not sure how to do something well, always take a look at how the best of us do it. A very simple sentence, and a very straightforward suggestion we always overlook. But that’s ok, and that’s why I’m here to serve as a reminder once again. We’re gonna be talking about a well-known advertiser for anyone who’s ever opened VidTao, Stephen Ridley. And honestly, going into watching his newest ad, I didn’t expect him to cover what was always my biggest ‘concern’ when his ads are concerned.
Read the whole article here.
2. Google’s Official Guide: Adding Negative Keywords to Performance Max
By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on the Search and Shopping inventory.
Negative keywords prevent your ads from appearing for irrelevant searches. For example, if you sell luxury watches, adding “cheap” as a negative keyword ensures your ads won’t show for searches like “cheap watches.”
Read the whole article here.
3. Crafting compelling video ads: A deep dive with examples
Video ads have emerged as a powerful tool for businesses to connect with their target audience and drive engagement. To create effective video ads, it’s crucial to understand the key elements that captivate viewers and leave a lasting impression. Let’s delve deeper into the art and science of video advertising, drawing inspiration from real-world examples.
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