Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. What Google learned from analyzing 2,000 Short ads (And how you can profit)
YouTube Shorts generates over 70 billion daily views globally1, making it a powerful platform for video advertising.
Google’s Creative Works team analyzed over 2,000 Shorts ads2 to identify the “Shorts-first” approach—a strategy focused on creating ads that fit naturally within the feed.
Here’s how to create effective Shorts ads:
Read the whole article here.
2. Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers
Meta recently announced an exciting opportunity for marketers: the “fifth quarter” or Q5, spanning from late December to mid-January. This period offers a unique chance to extend holiday campaign success, particularly for game developers. Lower advertising costs, high engagement rates, and fewer constraints make Q5 an untapped marketing goldmine. Here’s how you can take advantage of Meta’s insights to make the most of this critical time.
Read the whole article here.
3. The PRICE Blueprint: How top brands make full price feel like a bargain
Your marketing team is panicking. Sales are slow. Everyone’s screaming ‘Slash prices!’ And somewhere in your inbox, there’s a competitor’s email flaunting their latest 40% off promotion. Time to join the discount party, right?
Hold that markdown button. While quick sales hits might feel good now, there’s a smarter way to play the long game – one that won’t turn your brand into a bargain basement regular.
Because here’s the thing: once you train customers to wait for discounts, full price becomes fiction.
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