Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The secret psychology of viral videos: Why that dancing cat got 10M views (and your CEO’s speech didn’t)
Let’s face it – when a cat dancing to Taylor Swift outperforms your CEO’s carefully crafted company vision, it’s not just bad luck. There’s actual science behind why some videos spread like wildfire while others barely get a flicker.
The brain behind the share
Your brain processes videos differently than you might think. When you watch a cat doing something hilariously unexpected, your brain releases dopamine, the same feel-good chemical that makes you reach for another Haribo.
But when you’re watching a 20-minute corporate presentation? Not so much.
Read the whole article here.
2. Google Analytics Introduces Customer Match Support for Google Ads Audiences
Google Analytics now supports Customer Match from Google Ads. This integration provides a seamless way to enhance your targeting capabilities by incorporating first-party, consented, and hashed customer data into your Google Ads campaigns.
Customer Match in Google Analytics enables you to supplement your audiences exported to Google Ads. It matches your hashed customer data (collected through user-provided data collection) with Google data, increasing your addressable audience. This is especially helpful when other user identifiers, such as cookies, are unavailable.
Read the whole article here.
3. Why simply running YouTube ads isn’t enough—And what you should do instead
Video is the most powerful way to connect with your audience. YouTube, the world’s largest video-sharing platform, offers unparalleled opportunities to reach your target audience. By understanding the nuances of YouTube advertising, you can maximize your ROI and achieve your marketing goals. 
YouTube, with its billions of monthly active users, is a goldmine for businesses. However, simply creating ads isn’t enough. To truly harness its potential, you need a well-crafted strategy. This guide will walk you through the essential steps to create and execute effective YouTube ads that drive results. 
Let’s break this into 3 most important steps.
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