Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Google Ads experiments explained: Optimize without the risk
Google Ads offers a range of tools for marketers aiming to reach their ideal audiences. Some tools are safer than others, but often in advertising, the higher the risk, the higher the reward. 
When planning an online campaign, you’ll choose tools based on several factors—budget, audience type, ad network, offer type, location, etc.
Typically, marketers rely on Brand and Non-brand search campaigns because these tend to be the safest and most straightforward ways to acquire new customers. 
For this discussion, however, let’s shift the focus from Brand campaigns to Non-brand, or cold search, campaigns.
Read the whole article here.
2. 5 Exciting Meta Ads Updates You Should Know About
Meta has rolled out some impressive updates and features to improve ad performance, simplify management, and provide more control for advertisers and users. Here’s a quick breakdown of the latest updates.
Read the whole article here.
3. Nobody cares about your copy (Until you make it about them)
“The usual?” Those two simple words from your local barista make you feel special, don’t they? 
That’s not just good service – it’s personalization in action. And it’s exactly what makes the difference between copy that sells and copy that connects.
Why should you care about personalization?
Let’s talk numbers first:
- Personalized emails drive 6x more transactions (Epsilon)
- 80% of consumers prefer buying from brands that (Epsilon)
- Custom recommendations boost cart values by 24% (McKinsey & Company)
The numbers speak for themselves. But while everyone’s talking about personalization, most are doing it wrong. Let’s fix that.
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