Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The Little-Known Obstacles of Expanding from Meta to Google—And How to Overcome Them
Expanding from Meta to Google Ads can reveal unique challenges, especially as advertisers adjust to different video campaign formats, targeting methodologies, and pricing structures. Google’s broader ecosystem offers a range of ad placements, from YouTube to Discovery and Performance Max, each requiring tailored strategies for creative, targeting, and budget allocation.
Here’s an in-depth look at the main obstacles advertisers encounter and actionable solutions to ensure a smooth and profitable expansion from Meta to Google.
Read the whole article here.
2. Target Frequency vs. Frequency Cap: Which Meta Ads Feature is Right for Your Campaign?
Meta recently introduced a new Auction-based ad feature: the ‘Target Frequency’ option. This addition gives advertisers greater control over how often people see their ads within Awareness and Engagement campaigns, previously available only for ‘Reservation’ ad buys.
Read the whole article here.
3. The $1.2 trillion social commerce shift: How you can cash in
Shoppable videos are revolutionizing e-commerce, changing how brands connect with consumers. In this guide, we’ll explore how these interactive videos are reshaping digital commerce, key strategies for building successful campaigns, and actionable insights to elevate your brand’s social commerce game.
This article will show you how to turn passive viewers into active buyers and why instant purchase videos have become an essential tool in modern marketing.
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