Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Why your creative cycle should never stop?
A tale as old as time: A new offer is starting to be successful, and some videos are being tested on YouTube. They pour (tens of) thousands of dollars into producing a handful of high-quality video ads. The initial results are encouraging – the numbers are there. Gassed up because of the early success, they push more budget into these same ads, convinced they’ve struck gold and that they’re ‘safe’. Everything’s going amazing. Scaling to the moon is the key after all, right?
Fast forward a few months. Boom. Even though YouTube ads maintain the performance well, this scenario isn’t unique. We’ve seen it play out again and again. I’ve done countless creative audits for clients all across the board, and almost all of them who have spent a lot but haven’t found success have the same issue – they’ve spent thousands or even tens of thousands on a small number of creatives. And that’s not the way to do it. It’s not rocket science, but still, let’s dig deeper.
Read the whole article here.
2. Client-Side Tagging vs. Server-Side Tagging: A Quick Guide
When setting up data tracking for websites, businesses typically choose between client-side and server-side tagging. Here’s a breakdown of why server-side tagging is gaining popularity, along with its pros and cons.
What is server-side tagging?
In client-side tagging, each browser or app directly sends data to multiple destinations (such as analytics or ad platforms). Server-side tagging, however, uses a server to gather and process data before forwarding it to the intended destinations. This approach offers several benefits, as outlined below.
Read the whole article here.
3. Creatives or media buying – what matters more?
In the world of marketing, a constant debate rages on which is more important, creative or media buying.
Proponents on both sides make compelling arguments, but the truth is that creative is a more important factor in driving sales and ROI.
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