Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Fine-Tuning Your Google Ads Targeting
One of the biggest advantages of Google Ads advertising is the wide array of targeting options. Yet, not many people are utilizing it to its full extent.
So let’s talk about how you can fine-tune your targeting to ensure it reaches the right, converting audience.
Read the whole article here.
2. Google Ads is Upgrading Call Ads to Responsive Search Ads
Starting next year, Google Ads will be transitioning call ads to responsive search ads, making it easier for advertisers to manage their assets while accessing new features. Here’s a quick guide on what’s changing, how to prepare, and the benefits of making the switch.
What’s changing?
With the sunsetting of call ads, responsive search ads (RSAs) will now support features previously exclusive to call ads. Advertisers will need to update their existing call ads to include assets like a landing page URL and a business name, either at the campaign or account level. New call ads created in the future will also require a landing page, but existing call ads without a final URL will not migrate automatically.
Read the whole article here.
3. Think polished ads are best? This data tells a different story
Remember when raw, unscripted moments were just DVD bonus features? Now they’re marketing’s secret weapon. Those candid glimpses transform how brands connect with audiences – and the results are remarkable.
In this article, you’ll learn exactly how leading brands use authentic content to outperform their competition, build genuine customer loyalty, and turn viewers into buyers. We’ll examine real success stories, backed by current data, and show you what’s working right now.
The polished perfection of traditional marketing is fading. Authenticity is the new currency – and it’s changing everything.
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