Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. YouTube ads phasing out Demand Gen to take them over in 2025
Most of you have probably heard of Google phasing out Video Action Campaigns (VAC) by Q2 2025, replacing them with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
This update aims to enhance ad performance by merging video and image ads, enabling advertisers to reach more users across YouTube, Discover, and Gmail.
This expanded reach will give brands the creative flexibility to optimize different assets for different audiences and drive growth more effectively, whether that be through conversions, leads, or traffic.
Read the whole article here.
2. New YouTube Ads Feature: Swipeable Product Carousels
YouTube has introduced a new feature in its Home Feed ads: swipeable product carousels. This change makes it easier for users to browse and click on multiple products directly from an ad. Here’s what you need to know.
What’s new?
YouTube ads now include a product carousel, where up to 5 products (possibly more) are displayed under the ad. When users click on a product, they’re taken directly to its page via the Shopping Feed.
This feature is part of Google’s Demand Gen campaigns, which are designed to drive engagement with visually appealing ads.
Read the whole article here.
3. Fright night finances: Scaring up profits with Halloween marketing
Halloween isn’t just a time for trick-or-treaters or scary movies—it’s a massive opportunity for brands to cast a spell on their audience. In 2023 alone, Halloween spending reached $12.2 billion in the U.S. and £1 billion in the UK, breaking records and proving that this spooky season is more than just costumes and candy.
With that kind of market potential, there’s no better time for brands to tap into the magic of Halloween-themed marketing.
But here’s the trick: how do you stand out in a sea of jack-o’-lanterns, cobwebs, and costumes? Whether you’re spinning a haunting story, showcasing eerie visuals, or crafting a CTA that’s too tempting to resist, there are plenty of clever tactics to make your campaign more than just another ghost in the crowd.
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