Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. New ad opportunities: How you can maximize 3-minute YouTube Shorts
As the landscape of digital marketing continues to evolve, so do the opportunities for advertisers. One of the most exciting recent developments is YouTube’s decision to expand the maximum length of Shorts to 3 minutes, starting on October 15. This move is a significant shift from the platform’s original 60-second limit and opens up a range of possibilities for advertisers to connect with their audience in new, creative ways.
In this article, we explore what this expansion means for brands and how advertisers can capitalize on the updated format.
Read the whole article here.
2. Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here
YouTube has expanded its dynamic remarketing capabilities from mobile to desktop, giving advertisers a powerful new way to drive conversions. Here’s a quick breakdown of this exciting update.
Read the whole article here.
3. This YouTube ad’s organic feel is the secret to its success – And it’s converting like crazy
Alright everyone, long time no see! Today, we’re diving into another YouTube ad that’s been making waves recently, and that I’ve spotted really surging on VidTao recently. The ad is definitely not your average YouTube ad, and to be fair, it reminds me of organic YouTube content more than any of the ads I’ve recently seen. It’s very lowkey, and I think there’s a lot to learn from it, even though its niche might not be relevant for most of you.
I am always on the lookout for this educational style of ads, because there’s a lot of untapped potential there, for a number of reasons. There’s something about this ad style that pushes you to really think about your product or service. When you have to educate your audience and present it like that, there’s no hiding behind the gimmicks. And marketers have a tendency to fall into that trap sometimes. And, what’s a better way to keep it real rather than this?
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