Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Make every click count: Pro YouTube title & description strategies
Most content creators know the basics of writing YouTube titles and descriptions—use keywords, keep it short, and avoid clickbait.
But if you’re ready to move beyond the basics, this guide will show you advanced strategies that optimize your videos for growth and deeper engagement.
Combining SEO techniques, psychological triggers, and actionable tips, we’ll show you how to maximize your YouTube potential.
Read the whole article here.
2. How to Use the Video Link Feature in Google Merchant Center
Adding videos to your product listings is a great way to show off your products from different angles or in action. Google Merchant Center now lets you include video links for each product, giving customers a better understanding of what you’re selling. Here’s a quick guide on how to use the video link feature.
Videos help customers see your product in use, which can make a big difference in their buying decision. While images are important, videos provide a more detailed view, showing exactly how a product works or looks in real life.
Adding video links to your product feed is optional, but it can make your listing stand out. If your product benefits from demonstrations or extra visuals, adding a video is a smart choice.
Read the whole article here.
3. Google Ads made simple: How to set up, monitor, and optimize like a pro
When you want to start advertising a product on the Google Ads marketing platform, a lot of questions pop into your head:
Which campaign type should I use?
What bidding type works best?
How much time and effort do I need to invest to get results?
How much should I spend?
It can be a lot to take in, so let’s break down the process step by step.
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