Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era
Attention, digital marketers!
The cookie jar is about to be emptied, and we’re all scrambling to find new ways to satisfy our data cravings. Google’s impending phase-out of third-party cookies has sent shockwaves through the advertising world, leaving many wondering if we’ll ever target ads as effectively again.
But fear not!
As it turns out, necessity truly is the mother of invention. This seismic shift has sparked a wave of creativity that would make Don Draper green with envy. Let’s dive into the brave new world of post-cookie marketing, exploring cutting-edge technologies and strategies emerging from the ashes of our beloved third-party trackers.
Read the whole article here.
2. TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences
TikTok has launched Search Ads Campaign, a new ad type that targets users directly on TikTok’s search results page. This campaign type allows advertisers to capture high-intent audiences at crucial decision-making moments, tapping into the platform’s growing trend of search behavior.
Read the whole article here.
3. Ad fatigue is killing your campaign – Here’s how to stop it
Ad fatigue is a real concern and common challenge in today’s fast-paced digital marketing world.
However, by understanding its causes and symptoms, and adopting smart strategies and meaningful metrics, digital marketers can effectively manage and prevent ad fatigue, thus driving better results in their performance marketing efforts.
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