Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The TikTok effect: How 15-second videos are revolutionizing advertising
In the world of digital marketing, TikTok has emerged as a game-changer, reshaping how brands communicate with their audiences. With its bite-sized 15-second videos, the platform has not only captured the attention of over a billion users worldwide but has also sparked a revolution in content creation and advertising strategies across all platforms.
This article explores the profound impact of TikTok’s short-form content on the advertising industry, offering valuable insights for professionals in creative, copywriting, and marketing fields.
Read the whole article here.
2. Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC)
n a recent update, Google announced that the Enhanced Cost-Per-Click (ECPC) bid strategy will be phased out for search and display campaigns. Starting in October 2024, ECPC will no longer be available for new campaigns. Existing campaigns using ECPC can continue until March 2025, after which they will automatically migrate to Manual CPC.
How to transition smoothly
To avoid disruptions, start transitioning to a new bid strategy. During this time, monitor performance closely and adjust budgets or targets as needed to maintain your campaign’s results.
Read the whole article here.
3. Level up your video advertising with Google Ads Demand Gen campaigns
Starting in Q2 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns so you better start making an effort as of now to understand in depth this not so much explored property.
The digital advertising landscape is constantly evolving, and Google Ads is keeping pace with the introduction of Demand Gen campaigns.
This upgrade from Video Action Campaigns offers a powerful and versatile suite of tools to take your video advertising to the next level.
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