Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The hidden keys to Google Ads success: Choose the right bidding option and tracking setup
When launching a Google Ads campaign, it’s easy to focus on creative assets and targeting, as these are often seen as the most visible and immediate aspects of a campaign. However, the success of your campaign hinges on more than just eye-catching visuals and pinpoint targeting.
The choice of bidding strategy and the accuracy of your tracking setup are equally, if not more, crucial. These elements can significantly impact the performance of your campaign and the clarity of your results.
Read the whole article here.
2. 2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns
In response to evolving consumer behavior, Google has announced that starting in Q2 2025, Video Action Campaigns (VACs) will be upgraded to Demand Gen campaigns. This shift is aimed at helping advertisers boost performance by leveraging more dynamic, multi-format strategies.
Why switch to Demand Gen?
Demand Gen combines the best features of Video Action Campaigns with powerful new capabilities, enabling advertisers to drive better results:
- Expanded reach: Reach up to 3 billion monthly users across YouTube, Discover, and Gmail, increasing your exposure.
- Multi-format ads: Run both video and image ads in a single campaign and get detailed insights to optimize performance.
- Better targeting: Use Lookalike segments to find audiences similar to your existing customers, improving targeting precision.
Read the whole article here.
3. From PR nightmare to viral marketing win: Real-world examples of brilliant ad apologies
We’ve all been there – that stomach-dropping moment when you realize your brand has made a public misstep. Maybe it was an ill-conceived tweet, a tone-deaf commercial, or a product launch gone awry. In these moments, it’s easy to feel like the world is crashing down around you.
But what if I told you that these PR nightmares could actually be golden opportunities in disguise?
In this blog post, we’re going to discuss the art of the ad apology – a powerful strategy that can not only save your brand’s reputation but potentially elevate it to new heights.
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