Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Why your ads might be underperforming: Is it the channel or you?
In our world, it’s not uncommon to hear statements like, “Meta Ads don’t work for us,” or “LinkedIn Ads are a waste of money.” I’ve lost count of how many times brands, especially in the B2B space, have dismissed entire channels because their ads didn’t deliver the expected results. But here’s the hard truth: most of the time, it’s not the channel that’s the problem—it’s you.
Read the whole article here.
2. Google Updates Performance Max Campaign Modification Request Form
Google has recently updated its official form for requesting modifications to Performance Max campaigns. These changes are designed to streamline the process and offer more flexibility to advertisers. Here’s a quick rundown of what’s new.
Read the whole article here.
3. Attract high-quality clicks and conversions with these must-use Google Ad extensions
Google Ads extensions can help you get better results from your ad campaigns. They’re a great way to boost performance and gain the attention of potential customers.
Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action once they reach your site.
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