Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. Why investing in brand search campaigns on Google Ads is worthwhile
Brand search campaigns have emerged as a powerful tool for businesses looking to safeguard their online presence and enhance their marketing efforts. However, whether these campaigns are truly worth the investment remains a topic of debate.
We often get questions from clients about whether to run brand traffic or not. A lot of them are taking the standpoint like why would we waste the ad spend on the brand search keywords if we would pick up that traffic anyway organically! I respectfully disagree and would like to break down the situations where this perspective holds merit and where it might not.
But first, let me ask you something. If you are organizing a barbecue and not inviting guests will the guests be there anyway?
Jokes aside, let’s dive into when brand traffic is crucial to run and when it might not be as important.
Here’s a comprehensive look at why brand search campaigns could be a valuable addition to your marketing strategy.
Read the whole article here.
2. Is Google Facing a Breakup? What Marketers Need to Know
The U.S. Justice Department is reportedly considering taking significant action against Alphabet, Google’s parent company, following a judge’s ruling that Google violated antitrust laws. Among the possibilities being explored is the forced separation of at least one of Alphabet’s key units.
Read the whole article here.
3. Keep them watching: 10 proven tactics to avoid the YouTube skip
Let’s face it:
When was the last time you actually sat through those short ads at the start of a YouTube video?
If you’re like most people, the answer is probably “not in a while.”
According to research, nearly 90% of viewers hit that skip button the moment it’s available.
And for those unavoidable ads?
Well, viewers are more than willing to go to great lengths to find alternative content just to dodge them.
The truth is, people simply don’t like ads. Period.
But if you really want to understand how to beat the dreaded “skip,” you’ve got to dive a little deeper.
Trust me, you don’t want to miss this!
Preventing YouTube ads from being skipped is a challenge, but employing the right strategies can significantly increase viewer engagement and reduce skip rates.
Ready to make your ads unskippable?
Here are my top 10 in-the-know strategies that pack a serious punch…
Remember to bookmark this page, and share your thoughts with us in the comments section below. Your feedback is invaluable to us.
Want more content like this?
Don’t miss out on the latest news and updates from the world of Direct Response advertising! Subscribe to our newsletter today 👇
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session:
Like this post? Let's continue the conversation!
Get in touch with us by shooting us a quick email or tagging us on LinkedIn or Instagram, and sharing your thoughts. Your feedback helps us keep our blog relevant and interesting.
Get Our Newsletter
Need Help?
Get in touch with us for an insightful evaluation of your ads + actionable tips to help amp up your direct response revenue
