Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. 8+1 key strategies to crush YouTube ads in 2024
As a Creative Director who lives and breathes ads, I’m always on the lookout for what’s working in the Direct Response space. And let me tell you, 2024 is shaping up to be a wild ride for YouTube advertising.
Now, don’t get me wrong – the core principles of direct response are still kicking ass. But the game is evolving, and if you’re not keeping up, you’re gonna get left in the dust.
First off, AI is everywhere, which means authenticity is more valuable than ever. Viewers can smell BS from a mile away, so genuine, human-crafted ads are where it’s at. Plus, mobile viewing is no longer the future – it’s the now. We’re talking about a multi-device, interconnected world, folks.
Oh, and let’s not forget the shift in ad compliance. Say goodbye to those fear-mongering, scarcity-driven ads. It’s all about positive, opportunity-focused messaging now. Thanks, platform policies!
So, how do we navigate this brave new world? I’ve been digging deep into the most successful campaigns out there, and I’ve identified 8 killer strategies that are making waves. Let’s dive in and see how we can level up your YouTube ad game for 2024.
2. Google Ads Outage Causes Data Breach and Privacy Concerns
Google Ads is currently experiencing a major outage that has impacted several key reporting tools and product management features. Advertisers worldwide are feeling the effects as the outage has affected the Report Editor, Dashboards, and Saved Reports in the web interface. Additionally, the Products, Product Groups, and Listing Groups pages across the web, API, and Google Ads Editor have also been disrupted.
Read the whole article here.
3. Tools that simplify Google Ads for Media Buyers: How I save time and boost efficiency
Since entering the world of digital marketing, I have been involved in numerous projects, ranging from tracking and media buying to onboarding and project management. Each role required efficiency and minimal time consumption, prompting me to learn various tools of the trade that simplify Google Ads advertising for media buyers. 
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