Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

July 21, 2024
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Inspiration

Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.

Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.

Let’s dive right in and explore the top three must-read articles of the week.

1. 6 Google Ads Experiments You Need to Try Right Now: Minimize Risk, Maximize Results

If you are looking to optimize your Google Ads campaigns and get better results for your business, there is a special feature called Google Ads Experiments. These experiments allow you to test and fine-tune various campaign settings, giving you insights into what works best for your audience and goals.

In this guide, we’ll explore everything you need to know about Google Ads testing, including what it is, how to set it up, and best practices for running successful experiments.

Read the whole article here.

2. New Google Ads Feature: Create GA4 Events Directly Within the Platform

Google has introduced a new feature in Google Ads, allowing users to create GA4 events directly within the platform. Previously, we were accustomed to creating conversions in Google Analytics and then importing them into Google Ads. Now, the process is more efficient with this new capability.

Read the whole article here.

3. A $780k YouTube ad masterpiece: How a piano virtuoso nailed direct response marketing

Welcome back to our YouTube Ad Spotlight series! I’m Alex, your Creative Director guide, and today we’re diving into an ad that’s been making waves in the bookkeeping business niche. Bill Von Fumetti’s ad for his Wall Street Journal bestseller “Keyboard Rich” has caught our attention, and for good reason.

This ad has been on my radar for some time now, spending over $500k just in the last 30 days, so let’s break down the elements that make this ad tick and see what lessons we can apply to our own direct response ads.

Read the whole article here.

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