Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

July 14, 2024
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Inspiration

Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.

Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.

Let’s dive right in and explore the top three must-read articles of the week.

1. Stop guessing, start testing: How YouTube’s thumbnail tester can boost your CTRs

YouTube’s latest feature empowers advertisers to fine-tune their ad campaigns by testing and comparing different video thumbnails. This innovative tool provides critical insights into which thumbnails best capture viewer attention, helping you improve In-Feed placement and maximize the impact of your advertisements.

Discover how you can leverage this feature to enhance your ad strategy and drive greater engagement.

Read the whole article here.

2. Troubleshooting Enhanced Conversions with EC Assist

Struggling with Enhanced Conversions? Google has a new product to help – EC Assist.

If you’re using Google Ads Tag conversions, you should also be using Enhanced Conversions to send hashed first-party conversion data to Google. This better powers your Google Ads tools, such as Smart Bidding. However, ensuring it’s set up correctly can be a bit tricky.

That’s where EC Assist comes in.

Read the whole article here.

3. A $780k YouTube ad masterpiece: How a piano virtuoso nailed direct response marketing

Hello, fellow content creators!

Want to increase your YouTube video views and grow your channel? Then stick around because I’m about to break down how the YouTube algorithm works in 2024 and give you practical tips to help your videos get noticed.

We’ll cover:

A brief history of the YouTube algorithm
How the YouTube algorithm works in 2024
Optimizing your video titles and descriptions
Creating eye-catching thumbnails
Producing engaging content
Understanding YouTube Shorts
Using YouTube analytics

By the end, you’ll have a clear understanding of how to make the algorithm work in your favor. ¡Vamos!

Read the whole article here.

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