Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

July 7, 2024
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Inspiration

Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.

Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.

Let’s dive right in and explore the top three must-read articles of the week.

1. Unlock the powerhouse of profits: Target CPA vs. Maximise Conversions bidding showdown

To excel in Google Ads, it’s essential to adopt an appropriate bidding strategy. Google offers an extensive array of bidding options designed to help advertisers optimize their campaigns and meet their marketing objectives. Popular strategies include “Target Cost Per Acquisition” (CPA) and “Maximise Conversions,” which are often chosen based on the specific goals of the campaign.

We will explore their methodologies and effectiveness and delve into the critical aspects that define and influence these approaches, offering insights into how they can be best utilized to enhance campaign performance.

Read the whole article here.

2. Google Merchant Center Update: Changes in Conversion Data Collection

Google has announced updates to how conversion data is collected and used for Google Merchant Center merchants. Here’s a brief overview of the changes:

Expanded data collection: Google will now collect all conversions from your website, including those from clicks on Google Search results and other sources.
Enhanced reporting: These changes aim to improve performance data reporting, helping you make better business decisions.
Optimized experiences: Conversion event data will be used to optimize shopping search experiences and improve Google products and services.

Read the whole article here.

3. A $780k YouTube ad masterpiece: How a piano virtuoso nailed direct response marketing

Welcome back to our YouTube Ad Spotlight series! I’m Alex, your Creative Director guide through the world of successful YouTube ads. Today, we’re dissecting another hit from Stephen Ridley, a piano virtuoso who’s been crushing it in the YouTube ad space for years.

You’ve all seen his ads, and this is the latest one, racking up more than $500k in the past 30 days. It’s a very new ad that has basically only spent money in June, which makes it a piping-hot piece to dissect and take notes from.

Read the whole article here.

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