Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

June 30, 2024
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Inspiration

Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.

Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.

Let’s dive right in and explore the top three must-read articles of the week.

1. What’s hot in direct response YouTube ads and marketing: A deep dive into bumper ads, remarketing & more

YouTube still reigns supreme for brands seeking to capture their audience’s attention. And as algorithms and consumer behaviors shift, so do the strategies and tools at marketers’ disposal.

Today, we’re diving into the most exciting trends in direct response YouTube ads and marketing, including the rise of bumper ads, video remarketing, and how savvy brands are leveraging these formats to boost their bottom line.

Read the whole article here.

2. Google Ads Now Automatically Includes Misspelled Negative Keywords

Did you know there are at least 1.5 million ways to misspell “YouTube” on Google Search? Fortunately, Google Ads targets these misspellings automatically, saving us from manually adding them to our campaigns. Hana Kobzová was the first to notice this update.

But what about negative keywords?

Great news! Google has announced that you no longer need to add each misspelled version as a negative keyword. These will now be included automatically, simplifying campaign management.

Read the whole article here .

3. Unlocking the potential of Demand Gen campaigns in Google Ads

When it comes to Google Ads, many of us are well-versed with popular campaign types like Search, Shopping, Video, and Performance Max (Pmax). However, there’s a lesser-known but promising campaign type that has shown significant potential in our tests: Demand Gen campaigns.

Read the whole article here.

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