Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

June 23, 2024
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Inspiration

Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.

Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.

Let’s dive right in and explore the top three must-read articles of the week.

1. How Manychat’s YouTube Ad Dominates (and What You Can Learn from It)

Hello everyone!

It’s Alex again, in this new type of series on our blog. As with the last article in the edition of ‘YouTube Ads Spotlight’, the main point of this article is to, while dissecting a successful YT ad, understand how it can be applicable to your Direct Response ads, whether we’re talking about YouTube or any other platform that you can show your video ads on.

Today, we’re talking about Manychat’s best-performing ad at the moment. Manychat is a platform that offers users of different social media platforms the opportunity to automate conversations in order to build relationships with their followers/customers. They’ve been able to spend a million dollars with the ad we’re talking about, and another version of that ad, in just a few months, with more than half of the spend happening in the past month, so they’re on quite an upward trajectory.

Read the whole article here.

2. Meta and GA4 Integration Promises 22% Boost in Attributed Conversions for Advertisers

Google Merchant Center has introduced a new feature that allows users to manage and create ad campaigns directly within its interface. This update can be found under the Marketing section, specifically in Ad Campaigns.

With this new feature, users can view all active Shopping and Performance Max (Pmax) campaigns. Key metrics such as clicks, conversions, cost, and cost per conversion are readily available, providing comprehensive insights into campaign performance.

Read the whole article here .

3. Highlights from Google Marketing Live 2024: AI revolutionizes advertising, unleashing unparalleled opportunities

At Google Marketing Live 2024, they unveiled how AI is reshaping media, creative content, and measurement, heralding a new era in advertising.

Here’s a roundup of the groundbreaking products and updates we’re announcing today.

Read the whole article here.

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